MR GROUP srl is a dynamic and innovative company that combines technology, strategic consultancy, and marketing expertise to deliver customized solutions for travelers and hospitality providers.
Through our brands BookNowHotel and Merilen, we position ourselves as a strategic partner for global success. Our unique combination of innovation, experience, and professionalism enables us to guide our clients toward a future of growth and excellence.
MR GROUP brings together advanced technology, strategic consultancy, and tailored solutions to support hospitality businesses and travelers worldwide. Our mission is to build lasting relationships and drive growth for every client through innovation, expertise, and strategic vision.
MR GROUP aspires to create an integrated ecosystem that connects hospitality providers, travelers, and commercial partners through unique and sustainable solutions. Our goal is to raise industry standards, foster valuable experiences, and encourage meaningful collaborations.
MR GROUP was founded by Francesco Ria with the aim of addressing the growing tourism demand in Salento.
In collaboration with Data Sistemi Srl, the company began offering software services and online distribution solutions to help small local businesses compete in an expanding market
MR GROUP strengthened its presence in Italy by expanding its team and launching the BookNowHotel brand. This innovative solution, which integrates PMS, Channel Manager, and Booking Engine, was designed to address the needs of hospitality providers.
BookNowHotel has successfully presented at major Italian tourism fairs such as BIT and TTG, earning industry recognition and enhancing the company’s reputation.
Following its success in the Italian market, MR GROUP extended its reach internationally, establishing its first partnerships in Malta and Spain. This marked the beginning of the company’s growth on a global scale.
MR GROUP expanded its services by introducing revenue management consultancy. By integrating advanced technologies with dynamic pricing strategies, this service enabled hotels to maximize profitability and compete effectively in an increasingly complex market.
The company launched Simply Rev, a software solution designed to simplify and optimize revenue management activities.
Fully integrable with leading PMS, booking engines, and channel managers, Simply Rev helps hotels make data-driven strategic decisions, improving profitability and unlocking new revenue opportunities.
MR GROUP broadened its horizons with a strategic collaboration at the Fruit & Spice Wellness Resort in Zanzibar. This pilot project marked the company’s entry into comprehensive commercial consultancy, delivering solutions that extend beyond technology and revenue management.
Over two years, MR GROUP significantly expanded its client portfolio in Zanzibar and Madagascar, setting the stage for the creation of Merilen, a pioneering initiative addressing the challenges of global tourism.
MR GROUP further diversified its expertise by incorporating digital marketing professionals into its team, enabling the company to meet the increasingly sophisticated needs of hospitality businesses. This enhancement allowed the company to offer comprehensive services, from brand identity development and graphic design to specialized advertising and website creation. MR GROUP positioned itself as a one-stop partner for all digital marketing needs in the hospitality industry.
With its expanded expertise, MR GROUP has established BookNowHotel as an integrated solution for the success of hospitality businesses. Our consultancy services are highly specialized, addressing every aspect of hotel sales: from software solutions and online distribution to pricing strategies, brand identity, and web marketing. This comprehensive approach is designed to deliver measurable and lasting results.
Building on years of expertise, MR GROUP introduced Merilen, a tour operator designed to meet the demand for personalized, high-quality travel experiences. Merilen operates on two fronts:
With Merilen, MR GROUP continues to innovate, creating value for both travelers and hospitality businesses.
After consolidating its expertise in commercial consultancy, MR GROUP took a new step by launching management consultancy services. The company expanded its team with top-level professionals specializing in managing luxury hotels and resorts, with a particular focus on the African market.
This evolution began with a pilot project at the Maharaja Boutique Hotel in Zanzibar, where MR GROUP introduced a fully integrated management model for hospitality businesses. This initiative marks a new phase in strategic tourism management, setting higher standards of excellence and expanding MR GROUP’s offerings.